Wickes is a home improvement retailer and garden centre with over 200 stores throughout the UK. Its main business constitutes the sales of supplies and materials for homeowners and the building trade.
Stores were experiencing a high level of label inaccuracy and non-compliance of store signage execution. There were frequent errors in price and promotional labels, and many stores failed internal audits. The promotional labels had numerous sizes and formats. The store teams were struggling to ensure the right price and promotional labels – on the right products, at the right time. The cost of refunding customers for pricing errors was significant. Which piece of promotional signage is correct? – it seemed a constant question of confused Wickes’ store assistants.
NetTickIT® was chosen by Wickes through a tender process as the supplier with the best in market shelf edge label solution. The goal was to address the significant challenges of retail operations.
We worked with Wickes to scope out a NetTickIT® solution for their estate. Collaborating with Marketing, Store Operations, Commercial Buying and IT teams, we identified the real pain points and challenges in each part of the process of setting up product, price and promotional information for in-store labels. NetTickIT® had been used during collaboration with the marketing teams. Together we designed a new format of promotional labels and minimised the number of templates and label sizes used, reducing them by over 40%.
In scoping the project, we identified several additional benefits that Wickes will realise using NetTickIT® across their stores:
Wickes expect to reduce customer refunds due to incorrect pricing by over £1m within the first year. In the first year alone, their print and paper savings are expected to exceed £400k.
– IT Programme Director, Wickes