Robert Dyas was founded in 1872 and has over 90 stores across the South of England varying in size from 9,000 sq ft to 1,250 sqft. It is owned by entrepreneur Theo Paphitis who purchased the company in 2012. The stores provide a wide range of homeware products, small electrical items, gardening essentials, consumer goods and DIY items.
In a very competitive retail market Robert Dyas wanted to drive sales uplift within its stores and attract new customers at the shelf edge. Its existing systems and processes were slow, with little flexibility to make quick promotional changes across its store portfolio. It was keen to provide customers greater access to product information to help them make more informed purchase decisions.
Robert Dyas selected NetTickIT® from OnePointRetail®. The smart signage and ticketing platform was integrated with its product database so that more detailed product descriptions can be included in promotional material to help customers select the best product for their needs at the shelf edge. In addition, Robert Dyas is linking NetTickIT® to hand-held terminals so that staff can “order” any missing or extra piece of point of sale – whether it be a sticky label or a barker – as they move around the store and collect it later from a back office printer. To save staff time the point of sale is printed in store walk order. This provides a flexible and dynamic system for rolling out promotions and ticketing across stores.
NetTickIT® delivers the following benefits to Robert Dyas
“We saw NetTickIT® at work at Somerfield, where we have concessions, and were very impressed,” explains brand marketing manager, Robert Dyas. “OnePointRetail® then showed us how we could personalise the solution for our business, which has a high proportion of promotions running at any time. NetTickIT® ensures that all in-store customers easily see all prices, products and offers and is also helping us make better use of our systems and our staff. It’s important that we are able to run more flexible and dynamic marketing campaigns to help existing customers and capitalise on the refurbishment of our branches to attract new customers.”
“NetTickIT® ensures that all in-store customers easily see all prices, products and offers and is also helping us make better use of our systems and our staff.”
Brand Marketing Manager, Robert Dyas