Dunnes Stores was founded in 1944 and has been part of the Irish retail market for over 70 years. It’s long-established Better Value promise has made it Ireland’s largest and leading retailer. It is family run and privately owned, specialising in fashion, homewares and food. It currently operates over 140 stores across the Republic of Ireland, Northern Ireland, the UK and Spain.
Dunnes Stores’ existing promotion and ticketing process was slow and errors were costing them money. After an internal review they decided that they needed to upgrade their system to improve their internal processes, whilst reducing costs and eliminating print waste and ticketing errors.
The answer was NetTickIT® from OnePointRetail®. Our solution automatically renders appropriate artwork for in-store printing, central printing or output to any device that can be connected to NetTickIT®. Content can include product descriptions, prices, barcodes, pictures, ingredients, country of origin, QR codes, marketing messages and brand standards.
A key benefit of NetTickIT® is that any data set can be updated at any time so the information held in NetTickIT® is always the most accurate and not restricted by the limitations of daily batch updates. Staff in stores can be automatically notified when they have to print new tickets or they can print replacement or emergency tickets themselves at any time. The simple in-store user interface means that no staff training is needed to use any feature of NetTickIT®. The most up to date tickets are available to all stores at all times.
Following a very successful 6 week trial, Dunnes went live across its store portfolio.
NetTickIT® delivered the following benefits to Dunnes Stores
“We are thrilled to be selected by Dunnes Stores for the automation of their in-store signage management capability. Dunnes Stores are leaders in Irish Retail, and we look forward to helping them to grow by delivering greater agility and operational cost savings”.
Ian Hook, Managing Director, OnePointRetail®