Showrooming and QR codes
Some retailers are very concerned about showrooming. In our experience one of the best ways to significantly reduce showrooming is to ensure that shoppers have access at the shelf edge to all the information that they need to make a buying decision. We call this signs that sell. As well as the design of the signs a QR code is often an appropriate way to get access to even more information and encourage shopper to buy at the shelf edge.
NetTickIT with Infinite Shelf Edge has the capability to create thousands of unique QR codes in minutes and fully integrate them into all tickets and other signage. The QR code scanned by a customer’s mobile contains a link to a website or text that tells the customer a lot more about the product. Information can be sent directly to the mobile or via a specific web address so that scan data can be collected and analysed or customer specific offers made.
There are lots of ways to deploy QR codes and OnePointRetail can advise you about what works best as well as advising you on what not to do. OnePointRetail are also happy to talk with you and your marketing agency or managed print services supplier to get the most out of the deployment of QR codes.