Bringing the virtual world in-store
In today’s fiercely competitive retail marketplace, retailers need to find new ways to attract and retain customers in-store. This crowded marketplace has meant that many traditional marketing methods are failing to attract shopper attention and so that’s where augmented reality comes in. Today’s sophisticated shoppers opt for a blend of online, mobile, and bricks-and-mortar shopping, when they want it, and brands and retailers need to think of new ways to grab shopper attention and call them to action.
Augmented reality is able to bring an image, product label or even shop window to life. This gives customers the chance to engage with stores and products in a highly personalised way, bringing enhanced interaction and loyalty.