Identify customers near your store
Location data opens up the opportunity for retailers to target their customers at exactly the right time.
The right time could be identifying when your customer is near your store or near your competitors store. Customer locations provide retailers with the ability to push promotions to a customer near a specific store or competitor.
The promotions offered to your customers through location data can be further enhanced to make sure the promotion offered is relevant. This can be achieved by combining location data with customer profiles, loyalty scheme information, competitor pricing, to name but a few.