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Author: Marta Tomaney

In the pricing world, dynamic pricing is a trendy topic right now, and digitalisation provides many great opportunities for increased pricing responsiveness. Get to know the dynamic pricing dos and embrace the undeniable potential of this solution. In which cases you can go dynamic?   Do be dynamic when the inventory is perishable and capacity constraint is clear. The airline industry is a perfect example here – a fixed number of seats is available on flight and a willingness...